Control Layer doctrine • limits • governance surface

Architecture — the control layer.

TVEVT is not a posting tool. It is infrastructure for signal governance and distribution authority: Draft → Governance → Execution Immutable Log. This page defines what the system is, what it enforces, and what “proof” means in v1.

Canonical doctrine

The Signal Journey is the product: drafting discipline, governance gates, and immutable execution proof. Anything that bypasses governance is “noise”, not infrastructure.

Three pillars
  • Infrastructure (not UX): control is the product.
  • Embedded AI (operational): preparation + policy checks (not “auto-posting”).
  • Immutable execution log: proof of what happened, where and when.
System boundary

1) The Signal Journey

Surface What it is Output
Drafting Message creation, tone discipline, channel-ready variants, deterministic formatting rules. Prepared payload variants
Governance Approvals, policies, role gates, and plan-based controls before anything can be executed. Authorized release
Execution Log Append-only proof: channel + time + payload + status. No silent edits, no deletions. Immutable record
Product mechanics

2) What “Governance Console” means

Control surface What it enforces
Roles & permissions Owner / Editor / Approver gates. Prevent accidental or unauthorized output.
Approvals Single-step or multi-step approvals (by tier). Nothing goes out without passing gates.
Execution rules Channel constraints, allowed formats, scheduling windows, and policy checks.
Retention & proof Immutable log retention by plan. Auditability becomes a product property.
Connectors Per-channel integration + enforcement. “Can publish” is a permissioned capability.
Limits by tier

3) Limits model (v1)

Limits are not pricing decoration. They are governance boundaries: executions, approvals, retention, connectors, storage, API/webhooks.

Limits that matter
  • Executions/mo (append-only log entries)
  • AI credits (variant generation / policy checks)
  • Approval depth (1-step / 2-step / multi-level)
  • Log retention (30d → 7y)
  • Connectors (channel integrations)
  • API/Webhooks (read → write; enforcement hooks)
  • SSO/SCIM and SLA (enterprise governance)